Web Services: Theory and Practice

Anura Guruge, "Web Services: Theory and Practice"

Publisher: Digital Press | 2004 | ISBN 1555582826 | PDF | 371 pages | 14.6 MB

This is a soup-to-nuts reference guide on all aspects of Web Services - where Web Services is a fast emerging set of Internet-specific middleware technology to further promote the growth of all aspects of e-business via standardization, collaboration and "franchising." This book is best characterized as an executive brief for IT and senior management rather than a nuts-and-bolts technical guide for portal implementers. Think of it as the "Cliffs Notes on Web Services." Given this audience, the book consistently focuses on business needs, value propositions, ROI, proven solutions and actual examples of current implementations. Each chapter also ends with a 10-item "Q&A" section that consolidates and summarizes the information discussed in the chapter. The book is illustrated with detailed technical diagrams, includes lots of arresting subtitles and contains many bullet lists and tables to facilitate (and encourage) productive skimming.

Decision makers - the intended readership for this book - gain increasing comfort and confidence as they get into the book that they are getting to see all facets of the issues, on a consistent basis, and that they will not be blind-sided at meetings by people asking 'difficult' questions. At the end of each chapter, Guruge summarizes and reinforces key points, allowing the reader to skim through the topics for crucial information. The book also leverages living outside resources and ensures that the readership always has ready and consistent access to any and all terms, definitions and concepts they might not be familiar with.

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Facebook Marketing: Designing Your Next Marketing Campaign, 2nd Edition

Facebook Marketing: Designing Your Next Marketing Campaign, 2nd Edition

In this completely revised book, top Facebook marketer Justin R. Levy shows how to use Facebook to attract more customers and earn more profits. This isn’t hype: It’s actionable information based on the real experiences of companies and individuals who have used Facebook to supercharge their businesses and careers. Levy covers it all, from the absolute basics to attracting visitors and building your community. You’ll discover the latest tools and Facebook Apps–and new best practices for everything from search to privacy. Packed with real case studies, this is the only Facebook business guide you need: your fast, complete blueprint for success.

Coverage includes

• Learning from the pioneers and avoiding beginner’s mistakes

• Developing a winning Facebook marketing strategy

• Establishing a presence that starts working fast and grows with you

• Designing Facebook ads that drive more clickthroughs at lower cost

• Using Facebook Connect and Live Stream Box to reach customers outside Facebook

• Monitoring what customers are saying about you in real-time

• Communicating more powerfully with widgets and Apps

• Addressing privacy concerns

• Building communities that promote loyalty and innovation

• Using Sweepstakes and other traffic builders

• Mastering advanced Facebook marketing tips, tricks, and hacks

• Preparing for the future of Facebook

About the Author

Justin R. Levy is Director of Business Development, Marketing, and Client Relations at New Marketing Labs, a new media marketing agency that helps large and mid-sized businesses drive business value through the use of social media, blogs, community platforms, and other new online tools. Levy’s clients include Sony, Microsoft, Citrix Online, Pearson Education, SAS, and Molson Coors. Levy is also partner and general manager of Caminito Argentinean Steakhouse, a traditional steakhouse that has successfully used social media to drive sales, create community, and develop thought leadership. Contact Justin at http://justinrlevy.com.

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